Comprehensive CRO, Email, and Advertising Strategy

Client: Emerging DTC/B2B Salon Furniture Company


Opportunity: The client was well-positioned for growth and sought expert guidance to optimize their DTC channels.


Solution: Developed and executed a comprehensive strategy, incorporating Conversion Rate Optimization (CRO), email marketing, and targeted advertising to drive better engagement and conversions.


Results: Achieved a 92% revenue increase within 90 days, significantly boosting overall sales and customer engagement.

Heatmapping-Based Conversion Rate Optimization

Client: DTC Brand

Opportunity: The client needed to optimize their website to improve conversion rates and drive more sales.

Solution:

  • Leveraged HotJar insights to identify user behavior patterns and areas for improvement.

  • Optimized the website and ads based on the heatmapping data, targeting high-traffic pages with the most potential for conversion.

Results:

  • Increased eCommerce conversion rate by 31%.

  • Improved ad conversion rate by 42% for Meta ads.

  • Achieved a 20% overall increase in transactions and revenue within just 14 days.

Google Ads Optimization

Client: B2B Brand

Opportunity: The client was seeking to improve conversions while reducing advertising costs.

Solution:

  • Implemented targeted adjustments to Google Ads campaigns.

  • Focused on optimizing ad targeting, bidding strategies, and keyword selection to improve performance.

Results:

  • 73% YoY increase in conversions.

  • 45% reduction in cost per conversion.

Site Consolidation for Improved Engagement

Client: Established DTC Brand

Opportunity: The client had separate WordPress and Shopify sites, leading to fragmented user experience and missed opportunities for conversions.

Solution:

  • Consolidated the WordPress blog and Shopify store into a single Shopify platform.

  • Streamlined the user experience to ensure a cohesive journey from content discovery to purchase.

Results:

  • 36% increase in sessions.

  • 76% increase in returning customer rate.

  • 44% boost in sales.

  • 5% decrease in conversion rate (offset by significant overall growth in engagement and revenue).

Mobile Page Speed Optimization

Client: DTC Brand

Opportunity: The client’s mobile site was experiencing slow load times, negatively impacting user experience and conversions.

Solution:

  • Optimized mobile page speed through technical improvements, image compression, and script optimization to reduce load times.

Results:

  • 331% increase in mobile page speed.

  • 29.5% boost in revenue due to improved mobile user experience.

Conversion Rate Increase with CTA A/B Test:

Client: Startup DTC Brand

Opportunity: The client wanted to run a "Try Before You Buy" offer without a direct purchase option. I recommended testing a version that included a purchase option alongside the trial, which ultimately drove higher conversions.

Solution:

  • Conducted an A/B test with two versions of the CTA:

    • Version A: Trial offer with no purchase option.

    • Version B: Trial offer with a direct purchase option.

  • Analyzed results to determine which version resonated more with users and drove better engagement.

Results:

  • 117% increase in eCommerce conversion rate for the version with a purchase option.

  • Increased engagement with the desired trial offer.

UGC Video Ads for Social Media

Client: College Clothing DTC Brand

Opportunity: The client was primarily using static images for social media ads, which limited engagement and performance.

Solution:

  • Recommended and implemented UGC-style, mobile-vertical videos for Facebook and Instagram ads, similar to content often seen on TikTok.

  • Created engaging, authentic videos that resonated with the target audience, driving higher interaction rates.

Results:

  • 30% increase in social ads revenue month-over-month (MoM).

  • Significant improvement in engagement and reach compared to static image ads.

Pop-Up Add-to-Cart Confirmation

Client: Austin-based DTC Brand

Opportunity: The client had a low conversion rate from product pages, and customers were unsure if their items were added to the cart.

Solution:

  • Implemented a pop-up add-to-cart confirmation on the product page, which prompted users to either keep shopping or proceed to checkout.

  • This helped reassure customers that their items were added to the cart and guided them to the next step in the purchase process.

Results:

  • 14% increase in revenue as a direct result of the pop-up confirmation.

  • Increased engagement and smoother user experience, leading to higher conversion rates.

Ready to see similar results for your business?