Comprehensive CRO, Email, and Advertising Strategy
Client: Emerging DTC/B2B Salon Furniture Company
Opportunity: The client was well-positioned for growth and sought expert guidance to optimize their DTC channels.
Solution: Developed and executed a comprehensive strategy, incorporating Conversion Rate Optimization (CRO), email marketing, and targeted advertising to drive better engagement and conversions.
Results: Achieved a 92% revenue increase within 90 days, significantly boosting overall sales and customer engagement.
Heatmapping-Based Conversion Rate Optimization
Client: DTC Brand
Opportunity: The client needed to optimize their website to improve conversion rates and drive more sales.
Solution:
Leveraged HotJar insights to identify user behavior patterns and areas for improvement.
Optimized the website and ads based on the heatmapping data, targeting high-traffic pages with the most potential for conversion.
Results:
Increased eCommerce conversion rate by 31%.
Improved ad conversion rate by 42% for Meta ads.
Achieved a 20% overall increase in transactions and revenue within just 14 days.
Google Ads Optimization
Client: B2B Brand
Opportunity: The client was seeking to improve conversions while reducing advertising costs.
Solution:
Implemented targeted adjustments to Google Ads campaigns.
Focused on optimizing ad targeting, bidding strategies, and keyword selection to improve performance.
Results:
73% YoY increase in conversions.
45% reduction in cost per conversion.
Site Consolidation for Improved Engagement
Client: Established DTC Brand
Opportunity: The client had separate WordPress and Shopify sites, leading to fragmented user experience and missed opportunities for conversions.
Solution:
Consolidated the WordPress blog and Shopify store into a single Shopify platform.
Streamlined the user experience to ensure a cohesive journey from content discovery to purchase.
Results:
36% increase in sessions.
76% increase in returning customer rate.
44% boost in sales.
5% decrease in conversion rate (offset by significant overall growth in engagement and revenue).
Mobile Page Speed Optimization
Client: DTC Brand
Opportunity: The client’s mobile site was experiencing slow load times, negatively impacting user experience and conversions.
Solution:
Optimized mobile page speed through technical improvements, image compression, and script optimization to reduce load times.
Results:
331% increase in mobile page speed.
29.5% boost in revenue due to improved mobile user experience.
Conversion Rate Increase with CTA A/B Test:
Client: Startup DTC Brand
Opportunity: The client wanted to run a "Try Before You Buy" offer without a direct purchase option. I recommended testing a version that included a purchase option alongside the trial, which ultimately drove higher conversions.
Solution:
Conducted an A/B test with two versions of the CTA:
Version A: Trial offer with no purchase option.
Version B: Trial offer with a direct purchase option.
Analyzed results to determine which version resonated more with users and drove better engagement.
Results:
117% increase in eCommerce conversion rate for the version with a purchase option.
Increased engagement with the desired trial offer.
UGC Video Ads for Social Media
Client: College Clothing DTC Brand
Opportunity: The client was primarily using static images for social media ads, which limited engagement and performance.
Solution:
Recommended and implemented UGC-style, mobile-vertical videos for Facebook and Instagram ads, similar to content often seen on TikTok.
Created engaging, authentic videos that resonated with the target audience, driving higher interaction rates.
Results:
30% increase in social ads revenue month-over-month (MoM).
Significant improvement in engagement and reach compared to static image ads.
Pop-Up Add-to-Cart Confirmation
Client: Austin-based DTC Brand
Opportunity: The client had a low conversion rate from product pages, and customers were unsure if their items were added to the cart.
Solution:
Implemented a pop-up add-to-cart confirmation on the product page, which prompted users to either keep shopping or proceed to checkout.
This helped reassure customers that their items were added to the cart and guided them to the next step in the purchase process.
Results:
14% increase in revenue as a direct result of the pop-up confirmation.
Increased engagement and smoother user experience, leading to higher conversion rates.